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Chartbeat: Track your Online Digital Marketing and Content for the best ROI

posted on 2020, 03, 10, Tuesday 10:03

Chartbeat


Creating an online presence is time-consuming, and costly.

If you’re doing it all yourself in house for your business, it’s surely taking you a lot of time.

And if you’re investing in a third-party to take care of your digital marketing, it’s surely costing you a fair amount of money. On a very regular basis.

It therefore stands to reason that you want to know if all this time and money spent is worth it. What is working for your business, and what isn’t. So you can create successful marketing campaigns to target the right potential customers, the customers who are the most likely to buy from you.

There are a significant amount of content marketing return on investment tools out there online, so many in fact, that the choice can be bewildering.

We’ve come up with a selection of the best content marketing ROI services, so you can try them for your business, and start coming up with smarter content marketing campaigns that are going to give you much more return on investment for your money and time.

You’ll find in this article reviews of these tools based on usability, cost, and features. Also included are the different price points available, as there are varying plans to choose from, depending on your own business needs and requirements.

Chartbeat is one of the best-known content marketing tools for measuring ROI. So it seems like a good place to kick us off.

Chartbeat

Where to find it

www.chartbeat.com

Description of Chartbeat

Chartbeat helps businesses see which parts of their content are keeping their audience interested. Concentrating on analysing content now , rather than the method Google Analytics uses, which focuses on data and decisions predominantly founded on the past history of your website.

ping chartbeat net

Top Chartbeat Features

·       Quick snapshots of real-time activity

·       Premium data based on your Facebook and Twitter activity

·       Video dashboard

·       Real-time user-friendly dashboard

·       In-depth headline analysis

·       In-page optimisation tools

·       Multi-platform analysis

·       Article search functionality

·       Multi-touch conversion

·       Funnel visualisation

·       Custom reports

·       Weekly audience perspective

·       Daily reports – sent directly to your inbox

Chartbeat - The Good Stuff

Chartbeat’s dashboard shows you your analysis in different sections, such as location, authors, and more.

And use this dashboard to know how brand-new visitors engage in a different way to your most loyal visitors.

Scrutinise data over all your platforms – your AMP (Accelerated Mobile) pages, articles, and native pages. 

Chartbeat - The Great Stuff

Chartbeat’s Real-Time Dashboard is super user-friendly, and makes it simple to see how your prospective customers are interacting with your content at this moment in time. And that’s over devices, channels and platforms.

This enables you as a marketeer to react and optimise your content for maximum audience engagement at peak times, which will make the most difference.

We really like the video dashboard. Using this feature, you can easily see how many visitors are viewing each one of your videos, right now. You can also see which web pages are generating a lot of traffic, but don’t include a video, so you can take action to integrate videos on these particular pages to increase engagement even more.

Chartbeat’s sophisticated video dashboard can even inform you how much of each video is actually being viewed (to the second!), when that particular video is being abandoned, including data on ads, so you can see the effect of your ads on your visitors’ viewing patterns.

Chartbeat - The Bad Stuff

Not so much a bad thing, but due to the higher price point of Chartbeat, it may be better suited towards larger businesses, dealing with larger volumes of search traffic and data.

We did discover that Chartbeat’s historical reporting doesn’t have quite enough KPI’s for every business for advanced analysis.

Chartbeat Price

Choose between three plans - the Basic plan, the Plus plan and the Premium plan.

The cost varies depending on the plan you choose from $9.95/month - $149.95/month.

Here’s the features you get with each plan, in order to make an informed decision:

Basic

·       Audience insights + visitor frequency

·       Browser overlay heatmap

·       Content analytics

·       Dedicated support & training

·       Historical and real-time analysis

·       Slack integration

·       Editorial reporting

·       Historical report building

·       In-page analytics

·       Mobile app

·       Multivariate headline testing

·       Multi­platform tracking

·       Real­time audience attention data

·       Referral sources

·       Robust APIs

·       Section & author tagging

·       Video analytics

Plus

·       Audience insights + visitor frequency

·       Historical and real-time analysis

·       Slack integration

·       Browser overlay heatmap

·       Content analytics

·       Dedicated support & training

·       Editorial reporting

·       Historical report building

·       In-page analytics

·       Mobile app

·       Multivariate headline testing

·       Multi­platform tracking

·       Real­time audience attention data

·       Referral sources

·       Robust APIs

·       Section & author tagging

·       Video analytics

Premium

·       Historical and real-time analysis

·       Slack integration

·       Audience insights + visitor frequency

·       Browser overlay heatmap

·       Content analytics

·       Dedicated support & training

·       Editorial reporting

·       Historical report building

·       In-page analytics

·       Mobile app

·       Multivariate headline testing

·       Multi­platform tracking

·       Real­time audience attention data

·       Referral sources

·       Robust APIs

·       Section & author tagging

·       Video analytics

·        Headline testing analysis

·        Advanced in-depth queries

·        Multi-site analysis

Who is Chartbeat best for?

Chartbeat is aimed at middle to large businesses with upwards of 5 million pageviews on a monthly basis.

Something to bear in mind once you’ve set up Chartbeat in order to analyse your online website content - when you run Chartbeat in your browser, you will see ping.chartbeat.net in your footer. This is due to the real-time analytics nature of Chartbeat.

The data it sends is anonymous and you don’t see any personal information as a result of this.

What are the Alternatives to Chartbeat?

Now we’ve taken an in-depth delve into Chartbeat, it’s worth considering the alternatives, especially if they’re free!

Google Analytics

Where to find it

https://analytics.google.com/analytics/web/

Google Analytics Description

Probably the best-known, and most widely used free analytics tool, Google Analytics offers a wide choice of analytical features, both for standard and mobile-optimised websites.

Google Analytics enables your business to monitor your advertising return on investment, as well as track your social networking platforms and applications.

chartbeat price

Top Google Analytics Features

·       Campaign success measuring tools

·        Advanced site and app reporting and segmentation

·        Mobile app reporting

·        Google tag manager

·        Cross-device data

·        Conversion Tracking

·        Custom Dashboards

·        Product integrations

·        Acquisition reporting

·        Audience reporting

·        Bench-marking reports

·       Performance reporting

·       Alerts and intelligence

Google Analytics – The Good Stuff

Using the dashboard, you can quickly discover how your visitors are navigating your website, and what they are searching for. Use this data to decide on content additions to your website, and where the best place for it is.

Google Analytics – The Great Stuff

Google Analytics’ content menu shows you in a simple format – which of your pages enjoy the lowest bounce rate, and which have the highest. Work out why your visitors are bouncing more on some pages than others, and consider if your content answers your potential customers queries and concerns.

Google Analytics – The Bad Stuff

Deploying Google Analytics leaves training mostly in your hands, so it’s a learn on the job type of situation. Which is well justified, as it’s a free service, however worth bearing in mind if you have a large number of employees who require training.

Google Analytics Price

For the standard analytics package, it’s free!

There is a premium option available to upgrade to. This gives you more advanced data analytics, unsampled reporting, and advanced, customised funnel reporting.

Who is Google Analytics best for?

From individual entrepreneurs and start-ups to small/medium sized businesses, Google Analytics does the job very nicely, and is a great first port of call when it comes to entry level content analysis.

Next up, Mixpanel.

Mixpanel

Where to find it

mixpanel.com

Mixpanel Description

Mixpanel offers a powerful analytics platform, enabling you to understand visitor behaviour, both to your website and other devices. Find out the how, the why, conversions, retainment and engagement opportunities.

Top Mixpanel Features

·      24/7 live rep support

·       Campaign Management

·       Goal Tracking

·       Site Search Tracking

·       User Interaction Tracking

·       Pageview Tracking

·       Keyword Tracking

·       Conversion Tracking

·       Multiple Site Management

·       Data Discovery

·       User Survey Forms

·       Predictive Analysis

·       A/B Testing

·       Performance Metrics

Mixpanel – The Good Stuff

Mixpanel offers very user-friendly set up of funnels and events, and many users have found the step-by-step instructions easy to follow and implement.

You can determine with Mixpanel which channels are optimal for lifetime or long-term retention, so you can focus on these channels, rather than just promote initial conversions.

Mixpanel – The Great Stuff

We loved being able to track a mobile and web user at the same time. As well as this, user-centered tracking integrates business CRMs to the patterns of actual people. This in turn allows you to use Mixpanel to send targeted messages to these actual people, individually or collaboratively.

Mixpanel – The Bad Stuff

Building graphs with Mixpanel can be a little challenging, and sometimes counter-intuitive. However, video tutorials are available, if you have the time to watch them.

Mixpanel Price

After a free demo experience, Mixpanel offers three price plans: Starter (Free), Growth (from $89/month), and Enterprise (custom pricing)

The Starter package is free for lifetime, and includes

·       1,000 monthly tracked users

·       Unlimited employee accounts

·       90-days’ historical data

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

The Growth package includes:

·       12 months’ historical data

·       Plans up to 25,000 monthly tracked users

·       Unlimited Employee Accounts

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

The Enterprise package includes:

·       12 months’ historical data

·       Plans up to 25,000 monthly tracked users

·       Unlimited Employee Accounts

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

·       B2B analytics

·       Customisable historical data

Who is Mixpanel best for?

Mixpanel is most valuable for businesses whose desire is to monitor revenue over a long period of time, and/or understand how their prospective customers view their product and services.

So, what other tools can we look at?

·       KISSmetrics

·       Clicky

·       Webtrends

KISSmetrics

KISSmetrics is right up there with the higher price point analytics tools.

Is it worth the money, though?

Let’s see.

KISSmetrics Description

KISSmetrics is a platform which was designed to optimise marketing, using analytics and conversion tactics. Analysing visitors’ engagements with a website over different time periods enables subscribers to have a better understanding of their potential customers.

Top KISSmetrics Features

·       Event-based tracking

·       Metrics Dashboard

·       Customer Journey Reporting

·       Trigger-based Notifications

·       Customer Segmentation

·       Precision Targeting

·       Import Shopping History

·       Intelligent Campaign-Building

·       Deep Data Tracking

·       Unlimited Customer Profiles

·       Unlimited A/B Testing

·       Unlimited Funnel Reports

·       Unlimited Group Contact Lists

Kissmetrics – The Good Stuff

KISSmetrics offers really useful insights from the Funnel and Activity reporting feature to ascertain your most popular website pages, in order for this content to be amended as required.

You can send automated engagements, based on users’ behaviour on your website to send them on the journey you want them to go on, and drive them to your call-to-actions.

KISSmetrics – The Great Stuff

KISSmetrics really makes its focus on understanding visitor engagement and the patterns each user takes on an individual basis, before actually buying something, or signing up to a service on your website.

A feature we really love on KISSmetrics is one in which you can discover how long it takes your users to sign-up for memberships, and the journey they took before they did so. This is a really powerful feature using a very polished, intuitive interface.

KISSmetrics – The Bad Stuff

KISSmetrics is a very robust ROI system. So much so that it can be a bit tricky to use at times, and definitely requires a fair amount of use to get the hang of.

KISSmetrics Price

KISSmetrics offer a free, 14-day, no obligation trial.

After such time, you have four options:

Starter ($200/month) – Self-Service Onboarding and Core Reports

·       500k events

·       10k Engagement views

·       Quick launch onboarding

·       Email support

·       $40/100k additional events

Basic ($700/month) – Onboarding by KISSmetrics experts

·       5 million events

·       50k Engagement views

·       Dedicated onboarding

·       Dedicated support

·       $14/100k additional events

·       Training

·       Power report

·       Path report

Pro ($2,000/month) – Implementation included

·       20 million events

·       200k Engagement views

·       Dedicated onboarding

·       Dedicated support

·       $10/100k additional events

·       Training

·       Power Report

·       Path Report

·       Implementation

Enterprise (price on application)

·       20+ million events

·       Unlimited Engagement views

·       Custom onboarding

·       Strategic account manager

·       Custom overages

·       Custom training

·       Power Report

·       Path Report

·       Custom implementation

Who is KISSmetrics best for?

Bearing in mind KISSmetrics is a costly option for measuring content ROI, its probably best suited to mid-large sized enterprises who need to accurately track a large volume of data.

Clicky Description

Clicky’s ROI tool platform is used by nearly 990,000 sites globally for real-time monitoring, analysis, and responding to their website traffic. Clicky offers valuable insights to make content amendments and altering your users’ journey, and how they navigate your website.

Top Clicky Features

·       Customised Dashboard

·       Spy Feature Updates

·       Heatmaps

·       Google Search Rankings

·       Meticulous Visitor Statistics

·       Location Tracer

·       Website Uptime Status

·       Multiple File Formats

·       Twitter Integration

·       Video Analytics Tracking

·       Action-based Alerts

·       Individual User Tracking

Clicky – The Good Stuff

All of the data on Clicky is in real-time, and constantly updated.

This enables you always have an overall view of the interactions on your website in real-time, and the changing analytics.

Clicky – The Great Stuff

The Spy Feature in Clicky retrieves the data of live traffic feeds. This is a great tool. It integrates users that are currently on your website, visitors who clicked on links (and which ones), visitors who searched for something specific on your website, all in real-time. Hours of fun!

Clicky – The Bad Stuff

The video tutorials for Clicky’s services are not very thorough, and lack some information. Also, the user interface isn’t as intuitive as some of the other ROI tools on the market.

Clicky Price

Clicky is free for a single site with under 3,000 daily page views, and pro-plans are available with access to more in-depth features.

Let’s take a look at the different plans available with Clicky:

Free

·       Single Site

·       3,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

Pro - $9.99/month

·       10 Sites

·       30,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

Pro-Plus - $14.00/month

·       10 Sites

·       30,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Pro-Platinum - $19.00/month

·       30 Sites

·       100,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Custom – price on application

·       Up to 1,000 Sites

·       Up to 20 million daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Who is Clicky best for?

Clicky works for all businesses, be it small start-ups and blogging sites to larger corporations, who could benefit from the Enterprise package available.

Webtrends

Webtrends Description

Webtrends gives your business complete control over business decisions using accurate analysis software.

Top Webtrends Features

·       Unlimited number of custom dashboards

·       Key metrics

·       User Adoption

·       Document Actions

·       Social and Geo Maps

·       Word Clouds

·       Connected reports

·       Unlimited custom reporting available

·       Designed specifically for SharePoint environments

·       Download report in PDF format

·       Reports on user search patterns

·       Effective and ineffective terminology

·       Efficiencies in retrieving desired assets

·       User navigation preferences and paths to desired content

·       Measure to optimise Search effectiveness for popular targets

·       Comprehensive Automated Data Reporting

·       Simple Segmentation

Webtrends – The Good Stuff

Webtrends grants page-level clickstreams. This is a feature that is unique to Webtrends.

Allowing a more holistic viewpoint as to where users are coming from, and where they are headed to, based on their journey thus far.

Webtrends – The Great Stuff

The heatmaps on Webtrends are very slick, and useful to make website design alterations.

Another great thing about Webtrends is the integration with Sharepoint. So, for Sharepoint users, Webtrends is definitely worth looking at, as a potential content ROI tool. It enables you to search for information that may be relevant based on views. As a collaboration tool for the use of Sharepoint in the workplace, Webtrends does this really well.

Webtrends – The Bad Stuff

Webtrends has a very high price point compared to other content ROI tools. It’s your call as to whether this cost is worth it, compared to similar cheaper priced tools available online.

Webtrends Price

Webtrends pricing tends to be a little secretive.

They do offer a free trial, but after this point, quotes are on application, so on an individual basis.

Who is Webtrends best for?

Webtrends base their quotes on an individual basis, depending on your businesses’ needs and requirements for their SME and Enterprise plans.

Wrap Up

Wrapping this all up, all of these content analytics tools require investment. If not in monetary value, then in time.

Whichever tools you use, ensure you are taking the next steps to translate this valuable new-found data to make improvements to your online content, increasing the happiness of your users, and making your analytics meaningful. 

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